Multimedia in Business 2

Winter Olympics 2010

The Winter Olympics are well and truly underway in the beautiful city of Vancouver and already the full spectrum of human emotions have been on display. From the tragic death that occured in the Luge event to the glorious beauty of Figure Skating, the Winter Olympics 2010 is a truly a global event.

Media Coverage

An event of this nature requires effective and clever use of a range of multimedia to promote the brand that is the Winter Olympics; provide sufficient coverage of the events; and ensure this coverage is accessible around the globe.

To their credit, the Vancouver games have provided a portal for all content relating to the games on their website.

Tools

Medal Ceremony

The website utilises a number of media:

Photo and video content, which are considered pretty by todays web standards. However, the website provides an aspect of interaction between the user and the games. This is achieved through the use of Facebook and Twitter applications on the site.

Despite the recent tragedy, the games are considered a success and part of this praise is due at the feet of a rich and interactive website brimming with media.